Portfolio

Back to Home
  • image description
  • image description
  • image description

Meet the new Ideas Inc - Not your average competition

The Ideas Inc Business Challenge is the Nanyang Technological University's (NTU) Technopreneurship Centre's annual national competition. Unlike business plan competitions that only focus on the merit of the business viability, Ideas Inc aims to develop both the people and the businesses that enter. By re-designing the traditional competition framework, it offers a programme that nurtures its participants along the way. Savant Degrees was challenged to communicate this through their competition site.

Having a Savant on your team

Content strategy

In order to communicate Ideas Inc’s unique positioning within a crowded space that gave potential entrepreneurs lots of options to learn, the Savants developed a content strategy to communicate the business challenge’s set of benefits and offerings.

User experience design

In the course of studying the users, the Savants uncovered the main stumbling blocks when it came to idea development for participants – a key component for success of the competition. Having this in mind, the team developed an interaction model for participants, which avoided these hurdles.

Learn more about our methodology

The difference we made

The Savants completely revamped the previous Ideas Inc website to better represent the competition in light of new developments in the entrepreneurship education scene in Singapore.

Keep a lookout for more developments to this site as we roll out more features as the competition progresses!