P&G Olay

How do we empower a workforce to be more productive & effective?

A brief background on Olay

Olay is one of P&G’s billion dollar brands, specializing in a whole range of skin care products including moisturizers, anti-aging creams and body lotions. Olay is sold internationally with more than 1000 Beauty Counselors who advise consumers on their product needs. We worked with Olay to create a user-centered design solution, which empowered their Beauty Counselors to provide HQ with real time information.

Creating a user-centered, digital retail intelligence solution

Savant Degrees conducted multiple in-store ethnography studies, as well as extensive stakeholder interviews with Olay’s Beauty Counselors, store managers and top management. With these insights, Savant Degrees worked with Olay to create a user-centered, digital retail intelligence solution, which enabled their Beauty Counselors to provide real-time on-the-ground sales updates (including inventory, promotion and personnel updates) to sales managers around the globe. This real-time information, combined with a highly intuitive and powerful analytical dashboard, allowed managers to make swift and intelligent business decisions.

Collaboration mentioned by Singapore’s Deputy Prime Minister

Since its launch, the Olay Insights App has demonstrated an increase in in-store productivity, sales, as well as intelligence gathered by the headquarter. This enabled Olay to make solid strategic decisions and carry out brand-aligned sales initiatives on a daily basis.
Mr Tharman Shanmugaratnam, Deputy Prime Minister & Coordinating Minister for Economic and Social Policies, mentioned Savant Degrees on 31st October 2013 during his speech at the World Entrepreneurship Forum about our collaboration with P&G. Here is an excerpt from his speech:

“I think there is scope for increased partnerships between SMEs and large companies, local and foreign, in overseas ventures. MNCs often require highly specialised and customised services to improve their products and services in other countries, and our SMEs are well-positioned to fill these needs. For example, Savant Degrees, a local start-up specialising in digital solutions, was selected by P&G to develop and pilot a digital tool to improve the productivity of its Olay Beauty Counsellors across the Asia-Pacific, starting with Philippines as a pilot. Savant Degrees will develop a web application to be used in-store, to distribute promotional and operational materials and connect the Beauty Counsellors to their customer relationship management database.”

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