Singtel

How do we promote user-driven innovation?

A brief background on Singtel

Singapore Telecommunications Limited (also known as Singtel) is headquartered in Singapore. The Singtel Group is Asia’s leading communications group providing a diverse range of services including fixed, mobile, data, internet, TV, infocomms technology (ICT) and digital solutions. Together, the Group serves over 600 million mobile customers around the world, and is one of the largest mobile network operators in Singapore.

Hosting an innovation workshop

Savant Degrees hosted a two and a half days innovation workshop for Singtel in Singapore, bringing together the brightest minds to promote user-driven innovation. We gathered participants with varying backgrounds and expertise to collaborate and build new ideas. This allowed us to create visual prototypes for digitally savvy and connected users.

Applying design thinking to the real world

Through the innovation workshop, participants learned about the importance of gaining insights from the ground, such as empathizing with target users and learning about pain points. In addition, we guided them through the method of rapid prototyping to help them test user reactions and gain valuable feedback before the full product launch.

By challenging and breaking out of fixed mindsets, participants completed the workshop as idea champions armed with design thinking frameworks to spread a culture of user-driven innovation.

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