Mandai Park Holdings (MPH) aims to accelerate and drive innovation efforts. The goal is to enable redesigning of existing business models and assets. These initiatives are set to help strengthen the MPH team staff identify and conceptualize ideas beyond the physical boundaries of MPH.
Savant Degrees carried out initial research and interviews with relevant zoo stakeholders and personas to better understand the user journey as well as validate the personas generated. The team then came up with a design statement: “How might we seed and acquire content to engage and inspire a 5-year old and his or her parents?”
Savant Degrees is currently within the design sprint phase, where the product is being meticulously crafted and iterated upon.