Toggle is a video-on-demand (VOD) service launched by MediaCorp as part of its foray into the digital media. Toggle aims to be a one-stop VOD service that consumers can rely on for video streaming anytime and anywhere. Savant Degrees worked with Mediacorp to design a unique experience that matched the nature of the service Toggle offered.
To design a user-centric platform, we spent 6-weeks conducting interviews and observing how consumers interacted with Internet TV. This provided us with actionable insights that allowed Toggle to put a face to their user personas. We also tapped into these insights to design a well-structured, meaningful and sleek interface.
The new Toggle provided users with an integrated and unified user experience. This encouraged customers to stay connected to Toggle, as the interface looked the same whether it was viewed on a mobile device, tablet, personal computer or television. Through the project, we focused on human-centered design and user experience that would allow Toggle to provide a seamless viewing experience for the everyday consumer.