The Soup Spoon

How might we encourage customer engagement?

The Brief

The Soup Spoon is a restaurant brand that prides itself in innovative, nutritious and delectable soups. Savant Degrees was tasked with the brief to think about how we can enhance The Soup Spoon’s model with a digital proposition for scale and expansion.

A Nudge-Based Engagement Platform

Our innovation and design thinking journey with The Soup Spoon team took us to a whole new concept called the Better For Me (BFM) Experience. It was launched with the successful opening of the concept store Anna’s (under The Soup Spoon brand). 

Together, we created a new brand concept that was focused on helping customers “Eat Better” by removing customers’ guesswork when deciding what to eat. We experimented with O2O cues where customers can scan QR codes at the physical store to learn more about gut health, mental health and more. Through the BFM app, customers can take quizzes to assess current health scores and receive surprises in the form of healthy & tasty treats!

More Works

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  • Singapore - Jakarta